Educational advertising campaigns can be used for social awareness, brand awareness, and engagement. Let’s take a deeper dive into how advertising can be used to educate and persuade, and how the franchising industry can benefit from this tactic.

Let’s take a look at the journey most individuals take before deciding that franchising is their key to future success. Understanding this journey can help Fran Dev marketing teams create compelling messages that move prospects through the sales funnel.

Every year, more than 5 million people in the US apply for a business license. Yet only 15,000 new franchise locations open annually. Why isn’t the franchising industry capturing more of those looking for business ownership opportunities?