Looking for a new way to attract future franchisees? Custom audience targeting significantly improves conversion rates by enabling campaigns to focus on individuals who are most likely to take action, rather than casting a wide net with generic messaging.

Educational advertising campaigns can be used for social awareness, brand awareness, and engagement. Let’s take a deeper dive into how advertising can be used to educate and persuade, and how the franchising industry can benefit from this tactic.

Let’s take a look at the journey most individuals take before deciding that franchising is their key to future success. Understanding this journey can help Fran Dev marketing teams create compelling messages that move prospects through the sales funnel.

Owning a franchise is one of the best bets an entrepreneur can make. Franchising comes with many benefits that make buying a franchise a safer investment than opening your own business. Find out why franchising is such a great avenue for professional success.

Every year, more than 5 million people in the US apply for a business license. Yet only 15,000 new franchise locations open annually. Why isn’t the franchising industry capturing more of those looking for business ownership opportunities?

The desire to be your own boss has long been a staple of the American dream. The obstacles preventing business ownership are intimidating. By purchasing a franchise, you can be your own boss without having to go it alone. Find out more about franchise ownership

Many people dream of owning their own business, but few live this dream. One of the main reasons people never start a business is the long list of items they need to learn before they can even open their doors. Understand the common struggles keeping people from buying a business.

Understand the 2025 Franchise Development market through key data from industry surveys, financial analyses, and market trends. Read this comprehensive overview of franchise development metrics, including budgets, lead-generation costs, conversion rates, and broader market dynamics.