Find serious franchise candidates—not just curious clickers.

Use AI to target people actively exploring business ownership. Skip the guesswork and save your budget.

How It Works In One Simple Flow

Identify

Use our data to target real people already researching business ownership—lower funnel, high intent.

Alert

When an ideal candidate visits your website and shows interest, your team gets notified instantly.

Engage

You choose how to follow up—retargeting, cold outreach, personal email, or whatever fits your process.

Why Choose Us?

  • Target Franchise-Ready Buyers

    Use behavioral data to reach people already searching for business opportunities.

  • Hyper-Specific Segmentation

    Filter by financial readiness, lifestyle, location, and more. You set the rules. We find the matches.

  • Detailed Lead Intelligence

    Receive up to 40 data points per engaged candidate—including contact info, income range, franchise interest level, and more.

  • Reactivation Alerts

    Get instant alerts when dormant leads re-engage so your team acts while interest is fresh.

  • Built-In AI Sales Coach

    Understand how to approach each prospect before the first call based on their unique personality.

From ‘Maybe’ to ‘Let’s Talk’—Why Education Drives Results

Franchise Ninja helps you find people actively exploring business ownership—but it’s up to your team to educate them on why franchising is the smarter path.

These candidates are early in their journey. Clear, simple messaging around support, systems, and proven models can tip the scale.

  • Reach serious candidates

  • Deliver the value of your franchise model

  • Move candidates from curious to committed

Don’t Lose Track of Dormant Leads!

Your next franchisee is making a life-changing decision. Those don’t happen quickly. Future franchise owners often come in and out of the market before they are ready to buy. Tracking those dormant leads costs your team time, money, and effort.

Now you can upload dormant leads to Franchise Ninja and be notified when they restart their buying journey.

  • Upload dormant leads to Franchise Ninja

  • Your leads are never shared with another brand.

  • When a lead starts researching again, we’ll send you a notification so you can re-engage quickly.

  • We monitor your leads so you can open more locations!

Unlock franchise growth with AI-powered candidates.

Today's Challenge

Across the franchise industry, only 15,000 new locations open each year. With 3,400 brands, competition for the limited pool of potentials is increasing dramatically, pushing up the Cost per Acquisition each year.

Franchising needs to expand the pool of prospective buyers.

The Opportunity to Educate

Millions are actively searching for business ownership opportunities. Franchise Ninja leverages AI to identify these entrepreneurs by:

- First and Last Name
- Verified Email Address
- Estimated Income
- Estimated Net Worth
- Interest in Franchise Brands
- And 30+ other data points

Supercharged Marketing

Marketing agencies can now couple the data we provide with their existing efforts. This improved targeting and custom messaging makes campaigns more effective.

By combining marketing efforts with the effective use of data, you can drive down the Cost per Acquisition and increase conversion rates by 40% or more!

Real-time Notifications

When high-potential candidates who have already engaged with the franchising industry hit your website, we deliver REAL-TIME alerts to your sales team.

Understand a prospect’s profile, their level of engagement, interest in franchising, and brand-specific interests before you even say Hello!

Open More Locations

With your sales team now focused only on high-value candidates who show the most potential for franchise ownership, time is not wasted vetting unqualified leads.

The future of Franchise Development is here. Your team can now focus on converting high-potential candidates into closed sales.

Data Security, Consent, & Compliance

100%

Ethically Sourced Data

100%

Compliant & Legal

100%

Fully Validated Email Addresses

0%

Of Your Data Shared with Other Users

With Franchise Ninja

Ditch Outdated Tactics.
Modernize with AI and Start Opening More Locations.

  • Without Franchise Ninja? You’re competing for the same top-funnel leads as every other brand.

  • Without Franchise Ninja? There’s a rising cost per acquisition with no improvement in lead quality.

  • Without Franchise Ninja? There’s wasted time on unqualified leads.

  • Without Franchise Ninja? There’s no way to tell who’s serious and who’s just browsing.

  • Without Franchise Ninja:? You have limited visibility into who’s exploring franchising.

Short on time? Grab the one-pager.

No fluff. No filler. Just the essentials on how Franchise Ninja helps you find verified franchise candidates, build smarter custom audiences, and move faster with AI. Download the one-pager, share it with your team, and get straight to what matters. No email required.

FAQ

  • No. We don’t run your ads, write your campaigns, or manage your media spend. We provide data and insights—you choose how to use them.

  • In-market candidates are part of the 1.5 million individuals searching for information on business ownership and purchasing a business. These individuals are not leads.

  • Engage candidates come from the in-market audience. These prospects have expressed an interest in business ownership opportunities AND have visited a franchise development website.

  • Yes. 100% compliant and privacy-safe. All data is sourced through approved channels with full respect for user consent and platform policies.

  • Each brand must have their own license for the data. Reach out to one of our Product Ninjas to discuss special pricing for multiple franchise brands.

  • Item description

  • It’s a notification you receive when a dormant lead you’ve uploaded starts researching business ownership again.

  • Yes. You’ll receive a separate Engaged Candidate Alert if they land on your site again so you can act fast.

  • No. Your uploaded leads are private to your brand. The only time another brand might see that lead is if the candidate visits their website.

Meet the Founders

Guided by Decades of Franchise and Tech Leadership

Rick Batchelor

​Rick Batchelor is co-founder of Franchise Ninja, a division of Visual Visitor. He brings extensive experience in the franchising industry. His background includes over two decades supporting franchise systems with innovative marketing solutions, as the President of ZeeWise and then as the founder of Qiigo. He also served on the Board of Directors for the Southeast Franchise Forum and as an active partner with the IFA and VetFan.

Kevin Batchelor

Kevin Batchelor is the co-founder of Franchise Ninja and Visual Visitor. His career spans over two decades in technology and software development. His deep understanding of enterprise systems, marketing technology, and a commitment to empowering businesses with practical, results-oriented marketing software make Franchise Ninja a trusted resource for franchise industry professionals.

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Franchise interest is happening—right now. Don’t miss it.

Use the beta version of Franchise Ninja to:

  • Identify serious buyers your competitors don’t see

  • Get up to 40 key data points per candidate

  • Instant alerts when candidates engage with your website