Social Media Ad Strategies

Ad Strategy Recommendations

• Use images of people who are relatable to your brand.

• Tell the story:

  1. What is franchising?

  2. Why should someone choose franchising?

  3. What are the benefits of being part of a franchise?

  4. What are the strengths of being part of a franchise brand?

  5. Why is franchising better than going it alone?

  6. Why should they choose your brand?

  7. What strengths does your brand bring to the owner?

• Stay away from entry costs.

  1. Even low-cost franchise opportunities are likely to feel out of reach to someone just getting started with research and due diligence.

• Carousel ads tend to generate higher engagement than single ads or videos.

Below are examples of Facebook carousel ads that generated Cost per Results between $0.55 and $0.82.