FDD.ninja Press & Media

Everything you need to cover FDD.ninja — the free AI tool making 2,400+ franchise disclosure documents searchable.

Last updated April 28, 2026

Company Profile

FDD.ninja is a free AI-powered research tool that makes 2,400+ Franchise Disclosure Documents searchable in plain English.

Built by the team behind Franchise Ninja, FDD.ninja lets prospective franchisees, attorneys, journalists, and operators ask questions about fees, obligations, territory rights, and financial performance across the full franchise brand universe — with sourced answers in seconds.

The tool is free forever, requires no signup, and presents all information in accordance with FTC rules.

FOR IMMEDIATE RELEASE

April 28, 2026

Media Contact:
Rick Batchelor, Co-founder
FDD.ninja
rick@visualvisitor.com
904-746-1679
https://fdd.ninja

FDD.ninja Launches Free AI Tool That Makes 2,400+ Franchise Disclosure Documents Instantly Searchable

Plain-English answers to the questions franchise buyers have been paying lawyers to research for decades — now free, no signup, no credit card

JACKSONVILLE, FL — April 28, 2026 — FDD.ninja, a new AI-powered research platform, has launched a free tool that lets anyone ask plain-English questions about any of 2,400+ Franchise Disclosure Documents (FDDs) and get instant, sourced answers in seconds. Until now, the same research typically required a $300-800/hour franchise attorney, a paid industry database, or 40+ hours reading dense legal documents that average 200-400 pages each.

FDDs are the legally required disclosure documents every franchisor must provide to prospective franchisees under FTC rules. They contain 23 standardized items covering initial investment, royalty fees, territory rights, litigation history, financial performance representations, and franchisee obligations — the exact information someone needs to evaluate a franchise opportunity, buried in legalese most buyers can't parse without help.

"Buying a franchise is often the biggest financial decision of someone's life — people put $250,000, $500,000, sometimes their entire retirement into it," said Rick Batchelor, co-founder of FDD.ninja. "And yet the documents that spell out what they're actually signing up for are so dense that most buyers either pay thousands to have them analyzed or, worse, skim them and hope for the best. We built FDD.ninja so any prospective franchisee, attorney, journalist, or existing operator can get real answers in seconds — for free, forever."

What FDD.Ninja does

  • AI Chat Assistant: Ask questions in plain English across any of 2,400+ franchise brands and get answers grounded in actual FDD source documents, with citations.

  • Pre-answered FAQ library: Browse millions of pre-answered questions covering costs, fees, obligations, territory rights, and other questions franchise buyers typically ask.

  • 23 FDD items analyzed: Every disclosure item the FTC requires — from Item 5 (initial fees) to Item 19 (financial performance representations) to Item 20 (outlet and franchisee information) — indexed and query-able.

  • FTC-compliant and unbiased: All information is presented in accordance with FTC rules. FDD.ninja never predicts success, ranks brands, or provides financial advice.

Why now

The franchise industry has grown to roughly $860 billion in annual U.S. economic output, with more than 3,000 brands actively offering franchises. At the same time, the information gap between franchisors and prospective franchisees remains stark — a structural asymmetry FDD.ninja is designed to close.

"The franchise industry runs on trust, and trust runs on transparency," Batchelor said. "If every buyer can walk into a discovery call already knowing the royalty structure, the average franchisee revenue, the litigation history, and the territory terms, that's better for everyone — including the good franchisors."

Availability

FDD.ninja is available today at https://fdd.ninja. The tool is 100% free forever, requires no account or credit card, and works from any device.

About FDD.ninja

FDD.ninja is a free AI-powered research tool that makes 2,400+ Franchise Disclosure Documents searchable in plain English. Built by the team behind Franchise Ninja, FDD.ninja's mission is to close the information gap between franchisors and prospective franchisees by making FDD research instant, sourced, and free for everyone. Learn more at https://fdd.ninja.

About Franchise Ninja

Franchise Ninja (https://franchiseninja.ai) is an AI-powered platform for franchise opportunity seekers and franchise development teams, combining deep FDD analysis with fit-and-match technology for prospective franchisees. Franchise Ninja is headquartered in Jacksonville, Florida.

Meet the Founders

Rick Batchelor, Founder of Franchise Ninja.

Rick Batchelor

Rick Batchelor is co-founder of Franchise Ninja, a division of Visual Visitor. Visual Visitor and Franchise Ninja have been launched alongside his brother and business partner, Kevin Batchelor.

Visual Visitor, founded in 2009, is Rick’s fourth successful company, reflecting his deep expertise in leveraging technology to create innovative marketing and sales solutions.

Rick also brings extensive experience in the franchising industry. His background includes over two decades supporting franchise systems with innovative marketing solutions, as the President of ZeeWise and then as founder of Qiigo. He also served on the Board of Directors for the Southeast Franchise Forum and as an active partner with the IFA and VetFan.

Kevin Batchelor

Kevin Batchelor is the co-founder of Visual Visitor and Franchise Ninja. Both companies have been launched alongside his brother, Rick.

With a career spanning over two decades in technology and software development, Kevin has played a pivotal role in building the Visual Visitor and Franchise Ninja platforms.

He leads with a deep understanding of enterprise systems, marketing technology, and a commitment to empowering businesses with practical, results-oriented marketing software.

His drive has helped shape the growth and reputation of Visual Visitor and Franchise Ninja, as both have become trusted resources for sales, marketing, and franchise industry professionals.

Brand Assets

 Media contact

Rick Batchelor
Co-founder
press@fdd.ninja
904-746-1679

We respond to press inquiries within 24 hours, usually faster.