Master Social Ads for Franchise Development

A 3-part crash course to help franchise development teams understand, track, and improve their paid social campaigns — even if you’re not an ad expert.

Step 1

Choose Your Campaign Strategy


Learn which ad types work best for awareness, conversions, and retargeting — and when to use them.

Step 2

Key Ad Metrics


Get clear on what to track (like CTR and CPC) and what each number really means.

Step 3

Read the Data


Understand what your results are telling you — and what to fix, tweak, or scale.