From Dormant Leads to an AI-Powered Franchise Engine

How Hungry Howie's Turned 22,000 Old Contacts into an Engaged Growth Pipeline

Results

  • 12‑touch email cadence + Meta retargeting effort created to nurture the most engaged candidates.

  • 1,000+ re‑engaged candidates identified from the dormant lead list.

  • 195 qualified and engaged candidates pushed to email drip sequence in just 36 days.

Category

QSR / Sandwich franchise

Use Cases

Franchise Development data, FDD “Ask the Ninja” assistant, In-Market audience targeting

“We’ve been working with Franchise Ninja for about three months and we’re extremely happy with the information being presented to us to feed into our sales process...I absolutely would recommend Franchise Ninja to anybody looking to change their marketing approach in the franchising space.”

— Steve Clough, Vice President of Franchise Marketing

The Challenge

Hungry Howie’s had fragmented data, limited visibility into buyer behavior, and a large dormant lead database with no systematic way to see when promising candidates resurfaced on the site or re‑entered the funnel.

Additionally, their legacy email drips and broad targeting made it hard to tell which efforts were truly moving serious candidates forward.

The Goal

Hungry Howie’s goal was to:

  • Differentiate themselves from the vast majority of franchise development

  • Branch out to find people who are in‑market to own businesses

  • Change their approach to marketing