Purchasing a franchise is a life-changing decision. With so much riding on this decision, it’s not hard to see why future franchise owners have lots of questions. Often, these questions or concerns come in the form of an objection. Putting yourself in the candidate’s position and crafting responses to help overcome those objections is essential. 

According to recent research tracking buyer behavior, those who go on to purchase a franchise show a significant differences in their research habits compared to those who do not. Find out what the stats show and what this means for your team.

Let’s take a look at the journey most individuals take before deciding that franchising is their key to future success. Understanding this journey can help Fran Dev marketing teams create compelling messages that move prospects through the sales funnel.

Every year, more than 5 million people in the US apply for a business license. Yet only 15,000 new franchise locations open annually. Why isn’t the franchising industry capturing more of those looking for business ownership opportunities?

The desire to be your own boss has long been a staple of the American dream. The obstacles preventing business ownership are intimidating. By purchasing a franchise, you can be your own boss without having to go it alone. Find out more about franchise ownership

Many people dream of owning their own business, but few live this dream. One of the main reasons people never start a business is the long list of items they need to learn before they can even open their doors. Understand the common struggles keeping people from buying a business.